Case Study: Cutler Industrial Sales, Inc.

“dynaMACS is 110% better than our old software.  If a sales agency is using anything other than dynaMACS then they are missing out.”

Margaret Legnosky, Office Manager
Cutler Industrial Sales, Inc.

Cutler_Industrial_LogoClient Challenge

Cutler Sales Office Manager Margaret Legnosky can sum up the impact their old sales and commission tracking software had on the agency in four words: “We were always behind.”

Only one month of data could be entered at a time, so the previous month had to be closed before the next could be started. The reports were difficult to work with and could not be emailed, so extra time was spent creating, printing and sending reports to the field. Sales invoices had to be entered manually, with no ability to import information from manufacturers electronically. And the list goes on. In addition, help desk support was basically non-existent. This busy agency didn’t have time to be held back by antiquated software.

Cutler_Industrial_StatisticsdynaMACS Solution

So Cutler Sales made the switch from CAS to dynaMACS. Legnosky calls dynaMACS “a blessing. Everything is faster and easier: entering commissions, creating reports, sending information out to the reps, looking up customer information…I can do it all in a fraction of the time. Our old software was primitive in comparison.”

Manual entry of sales and commission data is virtually eliminated, because manufacturers send sales and commission data electronically and Legnosky imports it with dynaMACS eSi in seconds. Heavy month-end processing is a thing of the past, because data for any month can be entered at any time. Sales reps equipped with dynaMACS Mobile have 24/7 access to up-to-date territory information. The agency has instant on-screen access to all manufacturers, customers and sales territories. And technical support is just a phone call or mouse click away anytime Cutler Sales needs it.

Initially, Cutler Sales considered having a custom software program built. But it quickly became apparent that dynaMACS could do everything a custom application could do – for a fraction of the cost. “dynaMACS is designed specifically for sales agencies, so it meets all of our needs. Anything I need to do, dynaMACS can do it…and more,” Legnosky says.

Tip #1509 – Using dynaMACS’ Sales IQ to compare Sales and Agency commission for 3 months

This tip will demonstrate a quick way to view and compare your individual monthly sales and agency commission numbers for 3 consecutive months by using the dynaMACS Sales IQ feature.


In the following example we will show the last three months of sales and agency commission data for all manufacturers as of September 2015.

  1.  With the Manufacturers tab selected in the Sales IQ screen, select Sales + AgyComm (3 Mos) from the Data drop down list.
  2. Select September 2015 in the As-of drop down list.
    SIQ Screen 1
  3. The first three columns display sales and commission data for July 2015.
  4. The second three columns display sales and commission data for August 2015.
  5. The third three columns display sales and commission data for September 2015.
    SIQ Screen 2

Case Study: The Henson Sales Group, Ltd.

 “dynaMACS is sophisticated. It creates operational efficiencies and delivers extremely detailed data.”

Alicia Bucci, Office/Operations Manager
Henson Sales Group Ltd.

HensonSalesGrp_LogoClient Challenge

Henson Sales Group was spending too much time on manual tasks related to sales and commissions data. Many of the agency’s factories pay on Trace (point of sale) reports but the old software had limited capabilities and captured only basic data. The agency needed more: more efficiency, more access and more detailed data, explains Office and Operations Manager Alicia Bucci. It was also important that everyone in the organization have access to current information.

HensonSalesGrp_StatisticsdynaMACS Solution

dynaMACS was implemented on the cloud, which gives everyone access to real-time data anytime, anywhere from most smart devices. When Henson Sales Group began using dynaMACS, the agency noticed extremely advantageous improvements:

*The agency can drill down for details – in hundreds of ways – covering all facets of sales and commission. For example: View customers in a sales rep’s territory ranked in descending order by year-to-date sales. Or, a few clicks deliver a 5-year sales history for any manufacturer or customer.

*Manual data entry tasks that used to take hours are completed in seconds, with a few quick clicks using dynaMACS eSi.

*With dynaMACS Mobile, sales reps have access to the most up-to-date data from any Internet-enabled device.

*Sales reps slice and dice information in the ways that are most useful to them for evaluating their territory.

*Customer meetings are more engaging and productive. Sales reps share reports on lines that are down, and by how much.

*Sales reps are able to see complete details for their territory, but unable to see numbers for other territories.

*To assist with compensation, dynaMACS automatically splits commissions among sales reps.

dynaMACS delivered Henson Sales the functionality needed for efficiency and access to comprehensive data.

Tip #1508 – Did you know about this Simple Way to Get Quarterly Sales Numbers in dynaMACS?

This tip will demonstrate a very simple and quick way to get your quarterly sales numbers by using the dynaMACS Sales IQ feature.

In the following example we will show the last three months of sales data for all manufacturers.

  1.  With the Manufacturers tab selected in the Sales IQ screen, choose 3 Months in the Current Period (CP) drop down list in the Parameters section.
  2. Select September 2015 in the As-of drop down list.
  3. The first column now displays data for the selected 3 month period of Jul-Sep 15 (current year).
  4. The second column displays data for the selected 3 month period of Jul-Sep 14 (prior year).SIQ Screen


Tip #1507 – Using the dynaMACS Sample Database to Experiment with dynaMACS Software without Using Your Live Data

The following tip will show you how to switch to the dynaMACS Sample Database so that you can explore and perform agency activities on a sample database which will not affect your live data.

Switching to the Sample Database

  1.  From the dynaMACS main menu select File>Preferences.

Main Screen

2.   Select Sample from the drop down list in field 1 Database (Main/Sample).

3.   Select the Save button.

User Preferences

You will now have the ability to experiment with all aspects of your dynaMACS software using the sample database while not disturbing your live data.

4.  To return to your main database select File>Preferences from the main dynaMACS screen.

Main Screen

5.  Select Main from the drop down list in field 1 Database (Main/Sample).

6.   Select the Save button.

User Preferences 2


Case Study: Don Green Sales Co., Inc.

“dynaMACS’ commission reconciliation module saves us thousands of dollars each year.   We would be lost without it.”

Kelly Hodges, VP of Finance / Marketing Coordinator
Don Green Sales Co., Inc.

DonGreen_ImageClient Challenge

When Don Green Sales Co. Inc., compares “the old days” of manually tracking sales and commissions to today with dynaMACS software, Marketing Director / VP, Finance Kelly Hodges says, “It’s like going from the Flintstones to the Jetsons.”

This busy agency doesn’t have time to waste on manual processes for entering data, tracking sales, reconciling invoices and paying commissions. Instead, it requires software that is automated, easy-to-use and reliable.


dynaMACS Solution

“dynaMACS has simplified our lives drastically, even with the thousands and thousands of invoices we receive each month,” Hodges stated.

Don Green Sales has partnered with MACS Software, creator of dynaMACS, nearly 20 years, and along the way has seen the software keep pace with the needs of manufacturers’ sales agencies and reps.

However, the agency did its research and looked at other Windows-based softwares before deciding to make the switch from MACS to dynaMACS. In the end, the agency selected dynaMACS. “The conversion was effortless, the Windows-based interface was simple and we didn’t have to learn another software,” Hodges said. She went on to say that by identifying unpaid manufacturers’ invoices, commission reconciliation has more than paid for the software’s cost.

The agency also uses dynaMACS Mobile so, “our salesmen are as current as the office is. Invoices are entered right away. The field knows about new sales so they can manage their territories effectively.”

*This case study was completed in 2006