Case Study: J & K Sales Associates

“The software is so flexible. We can see data in so many different ways and drill down for more details. It gives us a deeper understanding of the agency’s performance.”

Helen Degli-Angeli, Operations Manager
J & K Sales Associates

J_&_K_Sales_LogoClient Challenge

dynaMACS takes reporting capabilities to new levels. J & K Sales Associates was using custom-built reporting software to track agency sales and commissions in conjunction with their distributor software. But the two didn’t play well together.

“Running reports took forever,” says Operations Manager Helen Degli-Angeli. In addition, there was a limited selection of reports available. Slowing processes more, any new reports or report changes required a programmer.

J_&_K_Sales_StatisticsdynaMACS Solution

While the custom software drained agency resources, dynaMACS freed up time. Degli-Angeli sums up dynaMACS in two words: faster and easier.

Degli-Angeli discussed other benefits of dynaMACS:


Processes like report generation and importing manufacturer sales and commission information are streamlined. The powerful software does the heavy lifting, reducing the agency’s administrative tasks.


From one complete database users can see buy-sell sales, rep commissions and more, for a complete view of the agency’s performance.


The flexibility to select data by manufacturer, customer or rep is key Degli-Angeli says, “The flexibility to see data in so many different ways and drill down for more information gives us a deeper level of understanding into our agency’s performance.”


dynaMACS reduces the human error involved with manually re-typing data to transfer it from one system to another. Importing information with dynaMACS eSi is automatic and instantaneous.

Case Study: Pacific Warehouse Sales

It’s crucial that our salespeople are connected to information at all times, no matter where they are. dynaMACS gives us that ability and much more.”

Deb Kanne, President
Pacific Warehouse Sales

Pacific_Warehouse_Sales_LogoClient Challenge

Pacific Warehouse Sales knows the power of technology and its ability to fuel efficiency and operations. However, the software they were using was outdated. It wasn’t user friendly and it wasn’t compatible with today’s newer computers. It was time for newer, better sales agency software.


Pacific_Warehouse_Sales_StatisticsdynaMACS Solution

Deb Kanne, President of Pacific Warehouse Sales, explained that the agency selected dynaMACS because it was created specifically for sales agencies, so it has all the features Pacific needs to operate and sell at maximum capacity.

Particularly for the sales team, who live and work in geographies scattered across the western United States, Kanne says, “It’s crucial that our salespeople are connected to information, no matter where they are. dynaMACS gives us that ability and much more.”

The Pacific Warehouse sales team, all of whom have iPads or laptops, are able to access the most up-to-date sales and commission numbers immediately from wherever they are.

Pacific Warehouse Sales is on the cloud. So when the operator enters sales and commission information, it is updated instantly on the cloud. All office locations and every sales rep can access the most up-to-date information at any given moment.

An unexpected benefit has come from the agency’s use of dynaMACS. “Customers are impressed by it. We are able to show them real-time information. Before dynaMACS, the customers didn’t know if lines are up for down. The sales managers of the lines we represent are always impressed,” Kanne says.

For her job, Kanne find Sales IQ to be useful and easy-to-use. She can view data any way she likes. “I can drill down to information sorted by manufacturer, customers or salesmen. It’s a great tool that is extremely informative and helps me work more efficiently.”

Case Study: Ralph E. Russell Co., Inc.

“Once we used dynaMACS we were hooked. We wouldn’t use any other software for tracking sales and commissions.”

Cathy Pierstorff
Ralph E. Russell Co., Inc.

Ralph_E_Rusell_LogoClient Challenge

Back in 2002, Ralph E Russell, a sales agency in the automotive hardware, industrial and agriculture industry, had had it with their old software. “It was a custom-written program, and there were so many glitches. Nothing was easy and we spent too much time fixing mistakes,” says office manager and operator Cathy Pierstorff.

Ralph_E_Russell_StatisticsdynaMACS Solution

All that changed after Ralph E. Russell Co. saw a demo of dynaMACS. Once the agency made the switch, tracking sales and commissions was never the same. “Once we used dynaMACS, we were hooked. We wouldn’t use any other software program for tracking sales and commissions,” Pierstorff says.

She was impressed that dynaMACS seamlessly transferred a year’s worth of sales and commission numbers from the old software. The agency didn’t lose any information, and Pierstorff says the software was so user friendly, the agency was up and running with no downtime.

“dynaMACS has made sales and commission processes more organized and less time consuming,” Pierstorff, a long-time dynaMACS user, says.

With dynaMACS, the Ralph E. Russell team has instant on-screen access to all sales and commission information. The agency can analyze sales trends, choose how they want to view information, calculate commissions and customize reporting.

dynaMACS gives us the ability to access sales information, sales trends and profitability accurately throughout the year. It’s a very valuable tool for our company, said R.E. (Butch) Russell.

When the team at Ralph E. Russell agency found dynaMACS, they found an efficient and easy way to analyze sales, pay reps and track commissions.

Case Study: Atlantic Marketing Company

“We’re more efficient, better at planning and better at allocating resources to the areas where we’re earning the most income.”

Brandon Flack, President
Atlantic Marketing Company

Atlantic_Marketing_LogoClient Challenge

While Atlantic Marketing Company thrives on efficiency, the sales agency identified two areas that needed improvement. First, reduce the amount of time it took to manually enter sales and commission data. Second, communicate key sales data faster and easier to reps, regional offices and management.

Atlantic_Marketing_StatisticsdynaMACS Solution

One solution solved both challenges: dynaMACS. Brandon Flack, President of Atlantic Marketing, says of the software: “We’re more efficient, better at planning and better at allocating resources to the areas where we’re earning the most income.” dynaMACS also identifies regions that are underperforming and helps uncover trends that could be causing a territory to fall behind.

Atlantic Marketing uses dynaMACS on the cloud, so data is processed and always accessible. Flack logs in and sees the most recent information. Flack says he uses dynaMACS to:

    “Whether it’s good or bad, I can understand why.”

    Compare historical data. “I can select data for any point in time and see sales history for up to 5 years.”

    Communication tool: “I conduct conference calls with manufacturers to review and discuss performance.” 

    “I view monthly reports by sales rep.”

The agency uses eSi to process electronic files (like excel spreadsheets) provided by manufacturers. From a time-saving perspective, Office Manager Kristen Townsend, says “I’m able to maximize my time. With eSi, I don’t need to do data entry. I no longer need physical invoices for commission reconciliation. Once a manufacturer is set up in eSi, I receive an attachment, hit upload and I’m done. I can’t even calculate the amount of time I save. The difference is amazing.”

The bottom line: dynaMACS is a powerful and user friendly tool that makes it easy to receive, distribute, view, analyze and share data. What could be more efficient than that?

Case Study: Dan Beaudet Co.

“With my old software, the reporting format was less intuitive and more cumbersome. dynaMACS flows easily and has already resulted in more profitability.”

Dan Beaudet, President
Dan Beaudet Co.

Dan_Beaudet_LogoClient Challenge

With Dan Beaudet’s old sales agency software, RPMS, getting timely data was an issue. Printed reports provided by the data entry person at month-end was the only access Beaudet had to sales data. During the month, he often felt he was in the dark.

Furthermore, Beaudet says, “There was no way to manipulate the data, no way to review the information in different ways, such as looking at a particular customer’s sales figures. With my old software, the reporting format was less intuitive and cumbersome. dynaMACS flows easily and has already resulted in more profitability.”

Dan_Beaudet_StatisticsdynaMACS Solution

When the agency switched to dynaMACS, Beaudet saw an immediate difference. “dynaMACS’ Sales IQ tells me everything I need to know quickly. It cross-references everything, so no matter what screen I’m on, I can click and filter the data in many different ways. It is so easy to get the information you want.”

Because Beaudet purchased eSi, a feature that enables him to import sales and commission information that his manufacturers send electronically, data entry is a thing of the past – as is waiting for month-end to see sales figures.

Beaudet now spends less time managing invoices and commission statements and more time with his customers. In fact, his sales information enhances his meeting with customers.

“It’s very impressive to a customer when you can pull up sales information at his desk, on your laptop. I bring up data on the lines I represent, and show how each did year-to-date this year versus last. Then with a mouse click, I show a graph illustrating that data. The response is always a “wow.” They know that I am on top of what’s happening and that’s very reassuring to them.”

When asked to rate his old software with dynaMACS, Beaudet says, “It doesn’t compare.”

Case Study: Gulf Atlantic Marketing, Inc.

dynaMACS has made a world of difference in how efficiently our agency operates.

Jim Warner, Sales Manager
Gulf Atlantic Marketing, Inc.

Gulf_Atlantic_LogoClient Challenge

Gulf Atlantic Marketing battled with a custom software program for years. “Getting information was always a chore; the reports were clumsy and hard to format. Every week, we ran into things the system couldn’t do,” says Sales Manager Jim Warner. Another big frustration: the many hours spent manually keying in thousands of sales invoices from factories. “With paper invoices, we always had a stack that was a foot high waiting to be entered.”

Gulf_Atlantic_StatisticsdynaMACS Solution

dynaMACS changed all that. “When it comes to getting factories’ sales information into the computer with no manual keying, nothing beats eSi,” Warner says. “It’s quick and easy and there are no errors.” The agency receives the information electronically on the same day that the manufacturer sends it and can process the information immediately – taking just minutes and requiring no manual entry.

Warner says the transition to dynaMACS couldn’t have been easier. “dynaMACS moved five years worth of data with no errors and no problems. We had a very useable tool instantly.” The agency has comprehensive sales and commission data at their fingertips – no more struggling with formatting reports. “Everything we need is right there on the screen. We can instantly find the answers we need.” Warner says he is quickly able to answer day-to-day questions and is that come up, such as “where can a prospect buy in Tennessee; did a customer purchase from a certain factory last year; or what invoices haven’t been paid and how old are they?”

Warner goes on to say, “Today, we operate in a proactive mode, whereas before, everything was reactive. dynaMACS has made a world of difference in how efficiently our sales agency operates.”