Case Study: Michel Sales Agency Inc.

“Using ‘dynaMACS Mobile on the Cloud’, our sales reps have information at their fingertips whenever and wherever they need it.”

Rick Michel, Outside Sales
Michel Sales Agency Inc.

Michel_LogoClient Challenge

“Michel Sales Agency Inc. was struggling with its sales and commission software. “It was difficult to navigate, and we had trouble getting important sales information like year-to-date sales for customers, manufacturers and sales reps. As a result, reps weren’t using it effectively,” says Rick Michel, outside sales rep and unofficial software manager for the agency. “We don’t have an IT person, so easy-to-use software that requires little training is key for us,” he says.

Michel_StatisticsdynaMACS Solution

Michel saw dynaMACS at a trade show. He asked for a software demo. After seeing how easy it was to use and how the user could drill down to detailed information with a few mouse clicks, Michel “decided to pull the trigger.” The agency purchased dynaMACS and hasn’t looked back. Michel said dynaMACS support provided training, but little was needed, because dynaMACS is extremely intuitive. Now, the agency can sort data by customer, manufacturer, sales rep, territory, five-year history and much more, with complete control of how they want to analyze data. dynaMACS made it possible to convert raw data into meaningful information and easy-to-read reports.

Michel Sales Agency is using dynaMACS on the cloud, so they have real-time data. When the operator enters sales and commission information, it is updated instantly on the cloud. Sales reps access the most up-to-date information at any given moment – no downloading of files or updates needed. This enables them to be productive from any location – a feature the agency never dreamed was possible when they were using the former software.

Sales reps are equipped with dynaMACS Mobile, so they can access data from any device – laptop, iPad, etc. Reps often pull up data before sales calls, to see where sales are up or down. “Communication with manufacturers is key to our business. Now we have a way to share valuable information,” he says.

Case Study: Northcoast Sales Agency

“We have instant access to data from anywhere, on any device: laptop, iPad, smartphone. dynaMACS is unbelievably different from the old software.”

Jeff Van Winkle, Principal
Northcoast Sales Agency

Northcoast_Sales_Agency_LogoClient Challenge

The search for new agency software came about for a simple reason: Northcoast Sales Agency needed better reporting. Sales reps needed up-to-date information that they could easily access while on the road. When talking to colleagues across the country about dynaMACS, Jeff Van Winkle, Principal for Northcoast Sales, says the feedback was extremely positive. So the agency switched from RPMS to dynaMACS.

Northcoast_Sales_Agency_StatisticsdynaMACS Solution

By making the change, the agency got much more than better reporting. Northcoast now has the latest, most advanced technology, with dynaMACS cloud processing and eSi electronic data transfer.

From the cloud, the entire team can now access real-time data from anywhere, anytime on smart devices. “We all have instant access to data from anywhere. I pull up reports on my iPad when I’m traveling, or from my computer at home. The access to real-time information is incredible.”

The entire team can review reports on customers, manufacturers and sales reps. Any time sales or commission information is updated at the agency, it is updated instantly on the cloud. All office locations and every sales rep can get real-time data at any given moment – no downloading of files or updates needed.

Another powerful dynaMACS’ feature that Northcoast selected is eSi. Commission reports and other sales data is received and updated electronically. Manual data entry of large reports from individual factories is a thing of the past. Reports are standardized across manufacturers and data is imported with a few mouse clicks in minutes.

Combining the speed of eSi and the anywhere-access of cloud processing, Northcoast Sales is equipped with the most efficient method for managing sales and commission data process, from receipt of raw commission statements through reporting and rep distribution.

Case Study: Pepco Sales & Marketing

“dynaMACS saved us tens of thousands of dollars when a manufacturer inadvertently made an error in commissions. We absolutely love the software.”

Charlie Parham, General Manager
Pepco Sales & Marketing

Pepco_Sales_And_Marketing_LogoClient Challenge

Founded in 1965, Pepco Sales & Marketing has established itself as a reputed industry leader. Technology has changed by leaps and bounds since then. When Microsoft Excel first came out, the agency thought it would be a good way for tracking commissions. However, a linear spreadsheet, with no ability to see the sales history, or drill down for more information, was not providing enough flexibility or features to manage the business effectively.

Pepco_Sales_And_Marketing_StatisticsdynaMACS Solution

Pepco selected dynaMACS due to its ease of use and ability to analyze sales and track commissions. “Anyone can hop on dynaMACS and be up and running after a 5-minute training session,” Parham says.

Pepco has a powerful tool for viewing and analyzing data. “There are so many to ways analyze sales and commissions. I look at:

· Sales performance of various manufacturers and salespeople

· What customers are buying from which manufacturers

· How individual salespeople are performing

· Analyze commissions dollars realized per manufacturer

And so much more!”

The software has paid for itself ten times over, by identifying commission errors made by manufacturers. “While running a year-end review of customer purchases from each manufacturer, we noticed a large discrepancy in the actual commissions paid versus the amount tracked by dynaMACS,” Parham explains It turns out a manufacturer had inadvertently made an error that added up to tens of thousands of dollars. “If it weren’t for dynaMACS Commission Tracking we probably would never have found the error.”

Parham’s favorite feature is the ability to get-in depth information with a single mouse click. I can sort by customer, manufacturer or salesperson. “I always know where the sales are coming from. We absolutely love dynaMACS!”

Case Study: Mullen Corporation

“dynaMACS is the best tool we’ve ever purchased to help our salespeople sell. The payback on this investment was immediate.”

Eric Lewis, President
Mullen Corporation

Mullen_Corporation_LogoClient Challenge

Mullen Corporation had used a DOS-based program for years, and it worked sufficiently for inventory management. But as technology became more sophisticated, the agency began to think there had to be a better way to manage sales and commission information. “It was taking a tremendous amount of time to enter information into the system,” says Eric Lewis, President of Mullen Corporation. The agency found that reports were not accurate due to the large number of manual entries. The agency was limited in the type of reports it could generate, and salespeople could not see up-to-date information on their own computers.

Mullen_Corporation_StatisticsdynaMACS Solution

Mullen Corporation was correct. There was a better way: dynaMACS was able to address all of the agency’s issues. The agency’s Return on Investment (ROI) was immediate – and far-reaching.

Most of the agency’s monthly commission statements are now imported electronically in minutes, rather than hours. As a result, Mullen Corporation reduced its accounting staff from two full-time accounting resources to one part-time person. “Before dynaMACS we had more people doing accounting, and the tools we were providing to the outside sales team were mediocre at best. Now, we’ve significantly reduced resources, and the quality of reports is right on the money,” Lewis says.

With dynaMACS, the agency knows if manufacturers are paying accurately, or making mistakes. As for the sales team, the ROI in that area is crystal clear: “The salespeople are organized, up-to-date, and have all the tools they need to outsell our competitors,” Lewis says. The sales team can access up-to-date data from the office, at home, in a hotel, and even during meetings with customers. “We now have the ability to sit in front of a customer and utilize up-to-date sales numbers during our meetings,” Lewis explains. “They are very impressed by that, and many comment on how nice it is to have us share these reports with them.”

Summarizing his thoughts the ROI dynaMACS has provided, Lewis says, “I wish we had switched to dynaMACS years earlier.”

Case Study: ISK Industries

“dynaMACS is dramatically better than our old software in terms of ease of use, reporting capabilities and the ability to automatically import manufacturer reports.”

Bob Johnson, CFO
ISK Industries Inc.

ISK_LogoClient Challenge

ISK Industries Inc. used a custom-built sales and commission software for many years. But when the time came to update the program, CFO Bob Johnson says, from a bottom line perspective, the cost far outweighed the benefits. The software was not particularly user friendly and had limited reporting capabilities.


ISK_Industries_StatisticsdynaMACS Solution

For ISK Industries, the switch to dynaMACS can be summed up in one word: Dramatic. “Compared to our old software, the difference is dramatic. dynaMACS is dramatically better in terms of ease of use, reporting capabilities and the ability to automatically import manufacturer reports,” Bob says.

It’s also been a big timer saver, helping the agency to be more productive. Resources are able to focus on revenue-generating activities, rather than administrative tasks. Bob cites more benefits in four key areas:

Sales IQ: “There are countless ways to sort the data. It’s extremely flexible, and any type of report is available in a couple of clicks.” Data can be viewed on-screen, saved or printed in a matter of seconds. Users can move from summaries to detailed information on manufacturers, sales numbers, commissions-paid, customer and sales rep performance, and more.

eSi: “Nowadays, the vast majority of commission information comes from manufacturers via an Excel spreadsheet. We are able to use what they send, without having to manually enter data.”

dynaMACS Mobile: “Distributing information is so simple. We can quickly send out a file and all of our reps have the most up-to-date information. We are also able to select what data is sent to which sales reps.”

Support: “After just an hour of training, we were up and running. I didn’t get inundated with questions about how to use the software. It’s extremely intuitive.”

Case Study: Metra Associates Inc.

“I wish we would have started using dynaMACS years ago. It’s a great tool, and everyone loves it.”

Herb Schneider, General Manager
Metra Associates, Inc.

Metra_LogoClient Challenge

They say hindsight is 20/20. Looking back, Herb Schneider, General Manager of Metra Associates, wishes he had started using dynaMACS years ago. However as many people are when it comes to technology, “I’m a creature of habit, I didn’t want to change,” Schneider explains. He was concerned about losing valuable historical data when transitioning to the new software; and was so familiar with the keystrokes of the previous CAS software that he thought the data entering process would not be as user friendly.

METRA_Associates_StatisticsdynaMACS Solution

A few months ago, Schneider “bit the bullet.” “I wanted the sales reps to have up-to-date information, and we simply couldn’t do that with the old software. dynaMACS would enable me to distribute data on each territory electronically to reps. There would be no waiting for paper reports, no sifting through paperwork to find crucial data. dynaMACS provided so many benefits that outweighed my reluctance to make the switch.”

Now that Schneider and his sales force have been using dynaMACS, the consensus is “I wish we would have started using dynaMACS years ago. Everyone – the sales reps, the sales manager, the owner and I – love it.”

Regarding the transition, Schneider says it couldn’t have gone smoother. Within an hour, all of the agency’s historical data was transferred with no losses.” As for the learning curve involved in using new software, “It was a non-issue. I had a quick training session with dynaMACS support, and we were up and running with no down time and no lost productivity.” In fact, the agency is more productive than ever.

Schneider filters data from commission reports by territory and sends to sales reps via email. Schneider and the outside sales manager access data in real-time via the company network, and can slice and dice information by manufacturer, customer or sales rep, and drill down for more details. “We couldn’t be happier with the product and the dynaMACS support team, who is always available to answer questions.”