Case Study: David Gooding, Inc.

 “The accessibility to data we have with dynaMACS is tremendous. It’s extremely user friendly for everyone at the agency.”

Patrick Carroll, Information Systems
David Gooding Inc.

David_Gooding_LogoClient Challenge

David Gooding Inc.’s old software pulled information from a Microsoft database and applied data tables to it, based on computer code the user had to enter. If that sounds complicated, it was. The tedious process was built for programmers. Attempting to run a sales report practically required the user to have a degree in Computer Science. The sales agency was in dire need of a more user friendly software.

David_Gooding_StatisticsdynaMACS Solution

Then David Gooding was introduced to dynaMACS. Patrick Carroll, Gooding’s Information Systems Manager, knew right away that dynaMACS had the ease-of-use the agency was looking for. “The accessibility to data that we have with dynaMACS is tremendous. It is extremely user friendly for everyone.”

“With one mouse click, you can drill down to more information from any screen,” he says. “The ability to get any information you need, instantly and easily, is a big benefit to everyone at the agency.”

Various people at the agency access dynaMACS in different ways. The owner has remote access, and the lead salesperson has dynaMACS Mobile on his laptop. Both have access to up-to-date information on manufacturers, customers and sales reps from anywhere they are – at home, on the road or at the office.

One of Carroll’s favorite features is the ability to email reports directly from dynaMACS Sales IQ. The agency can email reports instantly to manufacturers, customers and salespeople. Selecting the email button creates the email with the report attached in PDF format. dynaMACS pulls up the appropriate customer, manufacturer or sales rep which the report will be sent to – and the user never has to open Outlook – the process is automatic.

“With dynaMACS, we’re well informed about our business,” Carroll says. “During the month, we can quickly see where all manufacturers stand, what groups of product categories are being sold and much more. It’s an invaluable sales tool.”

Case Study: J & K Sales Associates

“The software is so flexible. We can see data in so many different ways and drill down for more details. It gives us a deeper understanding of the agency’s performance.”

Helen Degli-Angeli, Operations Manager
J & K Sales Associates

J_&_K_Sales_LogoClient Challenge

dynaMACS takes reporting capabilities to new levels. J & K Sales Associates was using custom-built reporting software to track agency sales and commissions in conjunction with their distributor software. But the two didn’t play well together.

“Running reports took forever,” says Operations Manager Helen Degli-Angeli. In addition, there was a limited selection of reports available. Slowing processes more, any new reports or report changes required a programmer.

J_&_K_Sales_StatisticsdynaMACS Solution

While the custom software drained agency resources, dynaMACS freed up time. Degli-Angeli sums up dynaMACS in two words: faster and easier.

Degli-Angeli discussed other benefits of dynaMACS:


Processes like report generation and importing manufacturer sales and commission information are streamlined. The powerful software does the heavy lifting, reducing the agency’s administrative tasks.


From one complete database users can see buy-sell sales, rep commissions and more, for a complete view of the agency’s performance.


The flexibility to select data by manufacturer, customer or rep is key Degli-Angeli says, “The flexibility to see data in so many different ways and drill down for more information gives us a deeper level of understanding into our agency’s performance.”


dynaMACS reduces the human error involved with manually re-typing data to transfer it from one system to another. Importing information with dynaMACS eSi is automatic and instantaneous.

Case Study: Texas Reps

“I can’t explain how different life is with dynaMACS eSi. Data entry time went from countless hours a month to just a few minutes. It’s like night and day.”

Ava Sewell, Office Manager/Operator
Texas Reps

Texas_Reps_LogoClient Challenge

Texas Reps sales agency implemented dynaMACS software over a decade ago and has been a loyal customer ever since, touting the benefits of the easy-to-use software that quickly provides sales and commission data with the ability to perform in-depth analysis.
When Ava Sewell, office manager and operator, joined Texas Reps a year ago, she too began using the software. But she was spending several hours every month manually entering sales and commission information from manufacturer reports. However, while exploring dynaMACS, she came upon a module that her predessor in the office did not utilize: eSi (electronic sales information).

Texas_Reps_StatisticsdynaMACS Solution

eSi electronically and automatically processes files (like excel spreadsheets) provided by manufacturers. Manual data entry from paper or emailed reports is virtually eliminated. Sewell quickly realized the possibilities and benefits of using eSi.

As with any new software feature, Sewell was at first a bit intimidated by eSi’s powerful capabilities. She called dynaMACS support, who she says “walked me through using eSi and helped me every step of the way.”

Once she began using eSi, her job changed forever – for the better. Now that she is up and running, Sewell reports, “I can’t explain how different life is with dynaMACS’ eSi. Importing data into our system is so easy now. I used to spend countless hours a month on data entry. With eSi, it literally takes just a few minutes. All I do is click a few buttons, and eSi takes over. It does what it needs to do automatically. It’s a night and day difference.”

Once she imports the data and updates dynaMACS, she emails the information to sales managers. They have current sales and commission data in minutes and with a few mouse clicks, can perform in-depth sales analysis.

Even now, when Sewell has a question, the dynaMACS support team is there to help. In fact, she says, “agencies who don’t utilize dynaCARE support might not use the software to its full potential.”

Case Study: Michel Sales Agency Inc.

“Using ‘dynaMACS Mobile on the Cloud’, our sales reps have information at their fingertips whenever and wherever they need it.”

Rick Michel, Outside Sales
Michel Sales Agency Inc.

Michel_LogoClient Challenge

“Michel Sales Agency Inc. was struggling with its sales and commission software. “It was difficult to navigate, and we had trouble getting important sales information like year-to-date sales for customers, manufacturers and sales reps. As a result, reps weren’t using it effectively,” says Rick Michel, outside sales rep and unofficial software manager for the agency. “We don’t have an IT person, so easy-to-use software that requires little training is key for us,” he says.

Michel_StatisticsdynaMACS Solution

Michel saw dynaMACS at a trade show. He asked for a software demo. After seeing how easy it was to use and how the user could drill down to detailed information with a few mouse clicks, Michel “decided to pull the trigger.” The agency purchased dynaMACS and hasn’t looked back. Michel said dynaMACS support provided training, but little was needed, because dynaMACS is extremely intuitive. Now, the agency can sort data by customer, manufacturer, sales rep, territory, five-year history and much more, with complete control of how they want to analyze data. dynaMACS made it possible to convert raw data into meaningful information and easy-to-read reports.

Michel Sales Agency is using dynaMACS on the cloud, so they have real-time data. When the operator enters sales and commission information, it is updated instantly on the cloud. Sales reps access the most up-to-date information at any given moment – no downloading of files or updates needed. This enables them to be productive from any location – a feature the agency never dreamed was possible when they were using the former software.

Sales reps are equipped with dynaMACS Mobile, so they can access data from any device – laptop, iPad, etc. Reps often pull up data before sales calls, to see where sales are up or down. “Communication with manufacturers is key to our business. Now we have a way to share valuable information,” he says.

Case Study: Pepco Sales & Marketing

“dynaMACS saved us tens of thousands of dollars when a manufacturer inadvertently made an error in commissions. We absolutely love the software.”

Charlie Parham, General Manager
Pepco Sales & Marketing

Pepco_Sales_And_Marketing_LogoClient Challenge

Founded in 1965, Pepco Sales & Marketing has established itself as a reputed industry leader. Technology has changed by leaps and bounds since then. When Microsoft Excel first came out, the agency thought it would be a good way for tracking commissions. However, a linear spreadsheet, with no ability to see the sales history, or drill down for more information, was not providing enough flexibility or features to manage the business effectively.

Pepco_Sales_And_Marketing_StatisticsdynaMACS Solution

Pepco selected dynaMACS due to its ease of use and ability to analyze sales and track commissions. “Anyone can hop on dynaMACS and be up and running after a 5-minute training session,” Parham says.

Pepco has a powerful tool for viewing and analyzing data. “There are so many to ways analyze sales and commissions. I look at:

· Sales performance of various manufacturers and salespeople

· What customers are buying from which manufacturers

· How individual salespeople are performing

· Analyze commissions dollars realized per manufacturer

And so much more!”

The software has paid for itself ten times over, by identifying commission errors made by manufacturers. “While running a year-end review of customer purchases from each manufacturer, we noticed a large discrepancy in the actual commissions paid versus the amount tracked by dynaMACS,” Parham explains It turns out a manufacturer had inadvertently made an error that added up to tens of thousands of dollars. “If it weren’t for dynaMACS Commission Tracking we probably would never have found the error.”

Parham’s favorite feature is the ability to get-in depth information with a single mouse click. I can sort by customer, manufacturer or salesperson. “I always know where the sales are coming from. We absolutely love dynaMACS!”