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Case Study: Paragon Sales and Marketing

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 “dynaMACS is a one-stop-shop for sales and commission data. It’s a level of knowledge that helps our business run more efficiently.”

Matt Shearman, Co-Vice President
Paragon Sales and Marketing

Client Challenge

Paragon Sales & Marketing previously had the tedious process of manually entering mounds of data from manufacturer commission statements: industry type, customer, manufacturer, amount, date…the list goes on.

When Paragon bought out another agency, the number of lines and people doubled. “The inefficiency of manual data entry was unacceptable,” says Co-Vice President Matt Shearman.






ParagonSalesandMarketing_StatisticsdynaMACS Solution

When he saw a dynaMACS demonstration at a trade show, he was amazed at the ease with which manufacturers’ data could be imported automatically, practically eliminating data entry.

Next he saw how he could breeze through the screens to get any numbers the agency might need. He saw the ease with which data on sales and commissions, sorted any way he wanted – by manufacturer, customer, sales rep – was available.

There are dozens of layers to the information, and every data point enables Paragon to click and go deeper into the data.

“It’s a level of knowledge that helps our business run more efficiently,” Shearman says. “The near elimination of data entry alone saves money.”

What do the sales reps think? “They love it. They ask for an email report and they have what they need right away.”

Reporting capabilities are also of tremendous value to reps, who during quarterly sit-downs with wholesalers can print sales reports. “We have easy-to-read reports showing where they are selling well and identifying opportunities for improvement.”  

“It’s a tremendous help to us in so many ways,” Shearman says.

Tip #1409 – Using Customer Locations in dynaMACS

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Some agencies have the need to separate sales numbers within a customer for reasons such as:

  • Multiple buyers that are responsible for making buying decisions for different manufacturers
  • Giving credit to different reps for something shipping to a different location
  • For these purposes, dynaMACS gives you the ability to add multiple locations to a customer.  If locations are used, you can use the Filters feature to display these numbers in Sales IQ summarized, displaying them as combined under one customer, or you can display the sales numbers for the individual locations.

Filtering on Locations in Sales IQ

When displaying sales activity for a customer in Sales IQ you can view all sales activity by customer location (default) or you can summarize sales by using the Filter button.

In the following example we will look at the customer Adel’s Dist which has three locations.

  1. From the Sales IQ Home screen the Customer tab has been selected showing all customers and the sort is on the Customer column.
  2. You can see that there are three Adel’s customers displayed by individual locations.
  3. Select the Filter button.Sales IQ Home Screen 1
  4. Check the Summarize box to the right of the Customer field.
  5. Select the Apply button.Filters Screen 1
  6. The Sales IQ screen now displays all Adel’s locations summarized and totaled.Sales IQ Home Screen 2

To Create a Customer Location

The following example explains how to add a location to an existing customer.

  1. Select the Viewer icon.
  2. Select the Customer icon.dynaMACS Home Screen
  3. Highlight the Customer that you will be adding a location to.
  4. Select the Add Location button.Customer Viewer Screen 1
  5. In the Customer Maintenance screen you will notice that the customer information from the selected customer will be defaulted i.e. the address, phone #’s, etc.  Make any changes required for your new location and select the Save/Exit button.NoteCustomer Maintenance Screen
  6. The newly added location is displayed in the Customer Viewer list.
    Customer Viewer Screen 2

Case Study: Garnett Component Sales

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 “Working with dynaMACS, we are all on the same team. They truly want their software to help my business be more successful. And it does.”

Tommy Garnett, Owner
Garnett Component Sales

Client Challenge

Since founding Garnett Component Sales, Tommy Garnett committed to always strive for excellence in customer service, quality and integrity. He expects the same from his providers and vendors. When he investigated sales agency software, he had a list of requirements. In fact, he used three different software programs before finding one that met his standards.




Garnett_Component_StatisticsdynaMACS Solution

Garnett says dynaMACS is the top performer at providing critical information on sales and commissions. Garnett uses features that weren’t even available on either of the other two software programs.

But the most important component that dynaMACS brings to the table, Garnett says, is that, “dynaMACS didn’t just bring me on as a revenue source. Working with dynaMACS, we are on the same team. They truly want to help my business succeed. And it does.”

As part of that partnership, dynaMACS is there when Garnett has questions, and needs answers now. “There’s no filling out a help ticket, or waiting two days for someone to call back. dynaMACS calls within 15 minutes and helps me until my problem is solved.”

Some dynaMACS features that help Garnett stay on top of sales and commission information:

  • Reconciling commission checks with commission reports
  • Easily tracking sales history with one click of a button
  • Using graphs and charts – much more effective than spreadsheets – to visually show trends to factories
  • Tracking goals for next year based on prior-year sales data by each rep

As for usability, Garnett finds dynaMACS easy to use, straightforward and intuitive. “It’s easy to get information in a few clicks and the reporting is by far, the best.”

Tip #1408 – The Sales IQ Top Row Button Operation has Changed in Version 2013

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We have redesigned and rearranged the buttons on the dynaMACS Sales IQ screen to make navigation easier and more intuitive.  There are two new buttons on the Sales IQ Home screen, the Back button and the Home button.  You will also notice that some of the buttons have a different cosmetic look.

Old Screen . . .

Old Screen Buttons

New Screen . . .

New Screen Buttons

New Back Button

The new Back button is active on any “Drill-Down” screen.  Drill-Down screens are accessed by right clicking on a record and selecting Show Manufacturers, Show Customers, Show Sales Reps or Show Details from the Manufacturers, Customers or Sales Reps tabs in Sales IQ (Sales IQ Drill-Down).  The Back button will take you back to the previous Sales IQ screen.

  1. Notice that the Back button is disabled in the Sales IQ Home screen in the example below.  We selected the manufacturer Lee Jacob Mfg, right clicked and selected Show Customers.
  2. In the Sales IQ Drill Down screen you will see that the Back button is now activated.  By selecting this button you will be returned to the previous screen (Sales IQ Home).SIQ Screen 1

New Home Button

The new Home button will close all of the Drill-Down screens and bring you back to the Sales IQ Home screen Overview tab.

  1. In the following example we have selected the Home button from the 3rd Sales IQ Drill Down screen.SIQ Screen 2
  2. After selecting the Home button you will be returned to the Sales IQ Home screen.SIQ Screen 3

Saving Sales IQ Filters

The Sales IQ Filters are now saved after exiting Sales IQ.  You can access the saved filters by toggling between Filtered data and Normal data.

SIQ Screen 4

Case Study: Sullivan & Associates

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“dynaMACS has made my job so much more efficient. ”

Reyna Vargas, Office Manager
Sullivan & Associates, Inc.

Sullivan_Associates_LogoClient Challenge

Cumbersome and time consuming. That was the problem with Sullivan & Associates Sales, Inc.’s former sales and commission software.

The team knew time was being wasted on outdated software that was difficult to use and required the agency to enter non-essential information. But they didn’t realize the extent of the lost time until they used dynaMACS.




Sullivan_Associates_StatisticsdynaMACS Solution

A referral led Sullivan & Associates to dynaMACS, and they liked what they saw from the start. The first time-saver was the ease of use and intuitive screens that made the implementation simple. “We really didn’t need any assistance. We were up and running in no time,” says office manager Reyna Vargas.

Shortly after the agency began using dynaMACS it became even more apparent how much more efficient dynaMACS is than their prior software. “The amount of time it takes to enter commission statements has dropped from two weeks to four days,” Vargas says. That’s 112 hours of data entry time reduced to 32 – one third of the time it previously took!

One reason for the time savings: the old software required the agency to enter extraneous data. “We had to enter a lot of data that we didn’t need, but it was mandatory.”

Not so with dynaMACS. Agencies can customize data entry fields to collect only relevant information. For example, Vargas can set up her system to enter customer name, date, part number, quantity, sales rep split, PO number and more. Or if she doesn’t need some of that information, the fields are not required. They will be automatically skipped as she enters data.

Vargas’ overall impression of dynaMACS? “It’s made my job so much more efficient.”

Tip #1406 – dynaMACS Software Start Options

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You can set your preferences in dynaMACS so that either the Sales IQ, Process, eSi or cRm screens open first upon launching dynaMACS.  You can also set preferences so that when your Sales IQ screen opens, the Source field defaults to Sales or Commission Received.  The following explains how to set these preferences.

Setting the dynaMACS Main Screen Focus

You can select what screen you would like to appear when first launching dynaMACS by selecting it in the Preferences screen.  In the following example we will change the start screen from the dynaMACS Home screen to the Sales IQ screen.

  1. From the main dynaMACS screen select File>Preferences.Main Screen
  2. From the User Preferences screen go to field 29 – Start screen.  Select the down arrow to the right under the Preference column.  This will display all of the start options available.  Select SalesIQ from the drop down list and select the Save button and then the Exit button.  The next time you log into dynaMACS you will be in the Sales IQ screen.User Pref Screen 1

Setting the Sales IQ Screen Source Default

You can choose to have the Sales IQ screen start with the Source field defaulted to Sales OR Commission Received by setting it in the Preferences screen.  In the following example we will change the preference to start Sales IQ with the source of Commission Recd.

  1. From the main dynaMACS screen select File>Preferences.Main Screen
  2. From the User Preferences screen go to field 28 – Start Sales IQ As:.  Select the down arrow to the right under the Preference column.  This will display all of the start options available.  Select Commission Recd from the drop down list and select the Save button and then the Exit button.  The next time you log into Sales IQ the source will be defaulted to Commission Recd.User Pref Screen 2