Case Study: Hammond Group
“For the first time ever, our sales reps receive up-to-date sales reports – and believe in the accuracy of the numbers. They are equipped to be more proactive and productive.”
Until a year ago, The Hammond Group used CAS-rep as its software, and the agency always behind in reporting sales and commission figures. Why? The entire process, from data entry and viewing reports, to customizing sales rep reports and sending them via mail, was a manual and very cumbersome process. “Essentially, it was a useless tool,” Hammond recalls.
When dynaMACS was implemented (a process Hammond recalls took just a few hours: “dynaMACS converted our files, and we literally flipped the switch with no problems.”) the manual nightmare became an automated dream. Data entry, reporting and distribution became nearly effortless:
Using dynaMACS’ eSi, The Hammond Group receives sales and commission statements electronically from six of its largest factories – virtually eliminating data entry. With a few clicks of the mouse, files are transferred and the agency’s database is updated. Rather than wasting time on data entry, the staff is adding value to the agency.
Even for those factories still sending paper invoices, statements are entered as soon as they are received, resulting in always up-to-date sales figures.
And, dynaMACS Mobile eliminated mailing long, printed reports to the field. Sales reps receive their sales reports electronically. Even when traveling or at home, they simply log on to email and download the most recent figures – an amazing advantage when preparing for customer meetings.
Additionally, dynaMACS has enabled The Hammond Group to collect commissions on past due orders, send updated information any time a sales rep requests it and be more proactive in sales strategies and customer service.