Case Study: RWA

“Data entry time takes a fraction of what it used to. Manually entering thousands of lines of data took a week. With dynaMACS we’re done in 15 minutes.”

Mary Elizabeth Faulkner

RWA_LogoClient Challenge

RWA sales agency was using sales and commission software that had some basic functionality, but wasn’t delivering the level of information the agency needed to analyze performance and uncover ways to grow the business.

The agency was introduced to dynaMACS at a trade show when the President and CEO of RWA, Ron Wallace, as speaking to a colleague from another agency. Talk turned to sales and commission software and the other agency highly recommended the software they used, which was dynaMACS.

RWA_StatisticsdynaMACS Solution

RWA did some research and found dynaMACS to be a powerful sales and commission tool with the ability to analyze sales, pay reps, track commissions and access in-depth reporting.

Mary Elizabeth Faulkner supports the salespeople from the main office and says, “Reps get information that can be shown by manufacturer, distributor and much more. They always know what’s happening in their territory.”

Comprehensive reporting is essential for any agency. “dynaMACS shows meaningful, easy-to-understand reports that provide us vital information,” she says. The agency can sort and filter for more in-depth data and analyze the business in numerous ways.

RWA also reconciles manufacturer commission statements and runs reports to pay the sales reps. With dynaMACS eSi, the agency imports manufacturers’ sales invoices and reports electronically, with minimal manual processes. “Data entry time takes a fraction of what it used to. Entering thousands of lines of data manually took a week. With dynaMACS we’re done in 15 minutes.”

RWA saves time and resources and gains a wealth of knowledge about the agency.

Case Study: Ralph E. Russell Co., Inc.

“Once we used dynaMACS we were hooked. We wouldn’t use any other software for tracking sales and commissions.”

Cathy Pierstorff
Ralph E. Russell Co., Inc.

Ralph_E_Rusell_LogoClient Challenge

Back in 2002, Ralph E Russell, a sales agency in the automotive hardware, industrial and agriculture industry, had had it with their old software. “It was a custom-written program, and there were so many glitches. Nothing was easy and we spent too much time fixing mistakes,” says office manager and operator Cathy Pierstorff.

Ralph_E_Russell_StatisticsdynaMACS Solution

All that changed after Ralph E. Russell Co. saw a demo of dynaMACS. Once the agency made the switch, tracking sales and commissions was never the same. “Once we used dynaMACS, we were hooked. We wouldn’t use any other software program for tracking sales and commissions,” Pierstorff says.

She was impressed that dynaMACS seamlessly transferred a year’s worth of sales and commission numbers from the old software. The agency didn’t lose any information, and Pierstorff says the software was so user friendly, the agency was up and running with no downtime.

“dynaMACS has made sales and commission processes more organized and less time consuming,” Pierstorff, a long-time dynaMACS user, says.

With dynaMACS, the Ralph E. Russell team has instant on-screen access to all sales and commission information. The agency can analyze sales trends, choose how they want to view information, calculate commissions and customize reporting.

dynaMACS gives us the ability to access sales information, sales trends and profitability accurately throughout the year. It’s a very valuable tool for our company, said R.E. (Butch) Russell.

When the team at Ralph E. Russell agency found dynaMACS, they found an efficient and easy way to analyze sales, pay reps and track commissions.

Case Study: Gulf Atlantic Marketing, Inc.

dynaMACS has made a world of difference in how efficiently our agency operates.

Jim Warner, Sales Manager
Gulf Atlantic Marketing, Inc.

Gulf_Atlantic_LogoClient Challenge

Gulf Atlantic Marketing battled with a custom software program for years. “Getting information was always a chore; the reports were clumsy and hard to format. Every week, we ran into things the system couldn’t do,” says Sales Manager Jim Warner. Another big frustration: the many hours spent manually keying in thousands of sales invoices from factories. “With paper invoices, we always had a stack that was a foot high waiting to be entered.”

Gulf_Atlantic_StatisticsdynaMACS Solution

dynaMACS changed all that. “When it comes to getting factories’ sales information into the computer with no manual keying, nothing beats eSi,” Warner says. “It’s quick and easy and there are no errors.” The agency receives the information electronically on the same day that the manufacturer sends it and can process the information immediately – taking just minutes and requiring no manual entry.

Warner says the transition to dynaMACS couldn’t have been easier. “dynaMACS moved five years worth of data with no errors and no problems. We had a very useable tool instantly.” The agency has comprehensive sales and commission data at their fingertips – no more struggling with formatting reports. “Everything we need is right there on the screen. We can instantly find the answers we need.” Warner says he is quickly able to answer day-to-day questions and is that come up, such as “where can a prospect buy in Tennessee; did a customer purchase from a certain factory last year; or what invoices haven’t been paid and how old are they?”

Warner goes on to say, “Today, we operate in a proactive mode, whereas before, everything was reactive. dynaMACS has made a world of difference in how efficiently our sales agency operates.”

Case Study: Industrial Component Sales, Inc.

“dynaMACS is a big time-saver. To process manufacturer files electronically, all I do is press a button. dynaMACS eSi does the work for me.”

Chris Mattis, Operator
Industrial Component Sales, Inc.

Industrial_Components_LogoClient Challenge

When Industrial Component Sales, Inc. was founded, the agency did not use sales and commission software. As the agency grew, they needed a way to track commissions and easily view information on manufacturers, customers and reps.

Industrial_Components_StatisticsdynaMACS Solution

The agency chose dynaMACS, and was blown away by how much sales and commission data was available at their fingertips. Industrial Components can calculate commissions, choose how they want to view information, analyze sales trends, view sales histories and much more.

Industrial Components found that the longer they have dynaMACS, the better it gets. dynaMACS constantly improves the software to enhance automation and efficiency.

For example, Industrial Components Operator Chris Mattis uses dynaMACS eSi to process files from manufacturers electronically (like Excel spreadsheets). The newest release of dynaMACS includes an enhancement that saves Mattis hours of time each month because she is able to process manufacturer files even if they have missing information. The “auto dupe” feature automatically populates data that is missing from spreadsheets. “I’m amazed at how quickly I can process files. All I do is press a button and eSi does the work for me.”

Another enhanced feature is “sales rep zip code range,” which speeds up the process of entering new customers. Sometimes, when adding new customers, operators spend too much time figuring out who the sales rep is for that customer’s territory. Now the operator simply defines the sales rep’s territories by zip code ranges just one time. After that, dynaMACS automatically fills in the sales rep, city and state for every new customer.

These are just a few examples of how dynaMACS constantly improves, to save agencies time and money, letting them work more efficiently and focus on their core business of selling.

Case Study: Electrical Sales Associates, Inc.

“We replaced Excel with dynaMACS. Now, we can get sales figures anytime we need them. It’s been a big time saver.”

Mike Jones, Owner
Electrical Sales Associates, Inc.

Electrical_Sales_Associates_LogoClient Challenge

Electrical Sales Associates, a well-respected representative of the electrical industry, needed sophisticated software for tracking and reporting sales and commissions, to ensure the sales agency and its reps were providing top-notch service to manufacturers and customers. The busy agency was wasting time trying to sort data and generate meaningful reports from Excel. Also, the sales reps were at a disadvantage because their sales reports were months outdated. Due to factory’s lag time, information is always behind, but lack of an efficient reporting process made matters worse.

Electrical_Sales_Associates_StatisticsdynaMACS Solution

When the sales agency began using dynaMACS, the need for Excel vanished. “This has been a big time saver for us,” says agency owner Mike Jones. Entering data is faster and simpler, with easy-to-use data entry screens.

dynaMACS’ flexibility is another big advantage: “We can get sales figures anytime we need them, and we are able to look at information any way we want, by customer, manufacturer or line. We just click and change how the data is sorted,” Jones explains.

Electrical Sales Associates is able to see “who is up and who is down” and important trends developing over time, such as how a manufacturer, customer or sales rep performed this year, versus last year. “Essentially, dynaMACS is an easy way for us to stay on top of what is happening.”

Today, Electrical Sales Associates uses dynaMACS exclusively for sales analysis, commission tracking and reporting.